Smartphone users book more upscale hotels than (lowly) Web users. Who needs that Priceline Negotiator?
Smartphone users are upscale when it comes to booking travel, according to a Priceline study.
Priceline sampled its Hotel and Rental Car Negotiator iPhone, iPad and iPod touch application activity over two weeks. According to the study, mobile consumers will wait until the last minute to book, often until once they arrived at their destination.
“Smartphone users are an upscale bunch,” said John Caine, senior vice president of Priceline, Norwalk, CT. “Our research shows that today’s smartphone customers book more upscale hotels than Web customers.





