“We want our pizza to become a favorite memory."
-- Brian Niccol, Chief Marketing Officer of Pizza Hut
Pizza Hut's iPhone app has proven so popular, the company is quickly gearing up to roll out iPad and Android apps.
The biggest pizza chain in the US (and therefore the world), Pizza Hut employs apps a web site, social media, SMS, online games and all manner of evil marketing to get people to buy more and more pizza and pop.
Which begs the question. Will our smartphones kill us? I mean, who do you know that has one of these magical and revolutionary devices and is able to actually put it down? We take our smartphones with us everywhere, yes, everywhere. We use it for our work and our home lives, our media and our friendships, as distraction and knowledge. We respond instantly to text or calls or games or email.
In short, we are powerless against them. Combine that with something else we are powerless against: eating food that at least temporarily satisfies us and is very affordable, even if it's not good for us or mom and pop shops or the world.
What then? Will we combine the most liberating personal technology, ever; the very device that is liberating the entire planet from time and space and circumstance and watch idly as it forms, in some evil alchemy, a new prison for us by leveraging the always-on, everywhere-we-are, real-time aspects of smartphones with the worst of our eating habits.
Is this why all our smartphones are made in China? IS it some nefarious plot? I mean think about it:
- China
- junk food
- marketing
Mix liberally with:
smartphone
Does this spell our doom? Is it something we can even fight against? Is there hope for America? For humanity?
Tweet tweet tweet. Nom nom nom. Here I am! Here I am! Here I am! Help, I can't get up!
I think we should be scared. And, for God's sake, don't download any branded app!
