In my ranking of technologies and new business models, Skype is near the very top (here). Now, my Great Leveling algorithm used to rank these technologies is, dare I say, infallible, so I don't need to provide you with any justifications. Rather, this is just a very good article on an amazing game-changing, industry-shifting service:
Skype now accounts for eight percent of all outgoing global calls. The success of Skype has propelled the company to be recognized amongst the top global telecommunication services. Not only does Skype function as a social medium, it is also a money-saving tool for businesses of the future. With only five years of experience under the company’s belt, its projections for future growth in the marketplace look more than healthy. Skype has come to revolutionize phone bills and the way society is controlled by the industry. Say goodbye to costly long-distance phoning, and hello to an efficient Skype, or other VoIP solution.
Skype is not only beneficial to the daily activities of any business; it is specifically an influential tool of top entertainment industries. ESPN has adopted the use of Skype to engage in interviews that they would previously have not been able to do. With the fast-paced setup of Skype’s video conferencing, ESPN was able to interview the quarterback from Oregon during the always-busy Thanksgiving weekend. UCLA and Arizona State are both broadcasting through Skype. Skype’s ESPN partnership is bringing the public more information about the service, and increasing the awareness of VoIPs. Soon, Skype and other forms of video communication will be integrated into mainstream media.
Skype is looking ahead towards a future where all communication will go through Internet services. Josh Silverman recently stepped up to the plate as Skype’s new CEO. He hopes to better develop Skype’s popularity in the working world. Silverman promises improvements in technology and customer service. Jonathan Rosenberg has been hired as the new technologist to move Skype along further to match future competitors. Previously a “Cisco Fellow” working in the Voice Technology Group at Cisco System, he set strategies for their own business voice system. Skype’s tactical strategies for its technological advancements are riding on Rosenberg’s employment. On Rosenberg’s website, he explains his qualifications and hopes for a better Skype of the future.
As of late, Skype has introduced Skype for SIP and Skype for Asterisk. “These solutions enable your PBX to be configured so your employees will be able to make Skype calls directly from their existing desk phones, without needing any new training. And with click-to-call buttons on your website and emails customers can reach you for free when they use Skype.” These configurations make calls completely free after an initial setup, and long-distance phone conversations become unbelievably inexpensive. Skype will soon be the new standard for small businesses who can’t afford large phone bills but are still involved in global growth.
