Facebook is the cable TV of the Internet

A useful analysis of why Facebook's advertising platform can sometimes prove superior to Google's, and why Facebook will not kill Google but will limit Google's potential advertising revenues grab:

For while Google allows you to narrow down the geographic territory in which your ad will appear, Facebook allows you to pick the type of person who will see your ad. And that is why I think of Facebook as the Cable TV of the Internet.

But the magic of Facebook’s targeting doesn’t stop with countries or education.  If I wanted to, I could advertise to all 10,141,480 Facebook users with birthdays that happen in a week or less.

 Think about that.

 And if you really want your head to spin, think about this: according to a friend in retailing, the average Facebook woman updates her relationship status to “Engaged” within two hours of the guy actually proposing…so Facebook sells that relationship status information to retailers who have bridal registries.

 As my pal told me, “We’ve been looking for this for fifty years.”