The Real-Time Smart Social Mobile Web
Submitted by brian s hall on 17 February, 2010 - 09:21
When, in the course of human events, it becomes necessary to blog...
Welcome. I will guide you safely through the Smartphone Wars... and the global de-construction of wealth, power, jobs, learning, opportunity, interaction, play, access, beliefs and everything everywhere forever.
The rapid, global spread of smartphones, the power and reach of the smart social mobile web and the remaking of time and space through location-based services will fundamentally and permanently transform our world, your business, the way children learn, how people gather and create. Adapt quickly. You have 6 years. Max. Probably less.
THE DESTRUCTION OF EVERYTHING®
Survive the smartphone wars! What I term the Real-time Smart Social Mobile Web — the convergence of virtually free, infinitely scalable, globally accessible devices, databases, platforms and technologies — enables any-time, any-where collaboration between any individual, group or machine. The smart social mobile web has already begun to transform business, commerce, competition, philanthropy, learning, play, culture, wealth and power. As it (rapidly) gains force, the smart social mobile web changes everything. Nothing will be like ever before. No industry, no market, no company, no product -- no job -- will be safe. None. But you can thrive. I promise.
THE FUTURE IS EVENLY DISTRIBUTED®
Twenty years ago, as most of the planet had yet to hear of, let alone experience the Internet, famed, atypically prescient writer, William Gibson, the author who coined the phrase ‘cyberpunk’ envisioned a ‘consensual hallucination’ that we’ve long come to accept as the world wide web meets unfettered social media. Mr. Gibson then noted that ‘the future is already here, it’s just unevenly distributed’.
This is completely wrong...
To survive the smartphone wars, do not forget my four words -- one concept -- that underlay all future business and cultural success: THINK LOCALLY SCALE GLOBALLY. Similarly, do both well and good by focusing first and foremost on the largest market, the largest opportunity -- ever -- and one virtually untapped, also in four simple memorable words: YOUNG BROWN WOMAN CHILD....
There are over 2 billion children in the world. In the developed world, the very tools that we now use to expedite business, commerce, buying, selling, culture, creation, influence; namely, mobile connectivity, smartphones, the Internet, vrituality, are becoming *equally* accessible to children as to adults. In fact, children are more intuitively capable of manipulating, leveraging, distributing and enhancing these tools than are adults. This is unprecedented in all of history.
These include:
- information wants to be monetized
- think locally scale globally
- there is only one time: now and there is only one place: here