Is the iPhone ASP sustainable?

This chart from Benedict Evans (awesome name!) via Gruber is striking:

Apple's iPhone ASP (average sale price) is over $600! No one else is close. No one else even receives over $400.

Caveat: this represents the "mobile handset" market. Apple has no "mobile" phone, only smartphones. Nokia, for example, and Samsung make millions of feature phones and these generate very low ASPs.

But before you decide if iPhone's ASP is sustainable, remember also:

• as feature phones are replaced for iPhones, we can expect iPhone shipments to increase dramatically
• Android devices are already available at very low prices so even though feature phone companies are migrating to smartphones, their ASP may not necessarily grow as much as they hope
• Apple has long maintained very healthy profits on devices that have been on the market for years
• Apple delivers value not only to its end user customers, but also to the carriers that offer iPhone, which further protects their ASP