The media are douche. Business Insider finally jumps on my Amazon smartphone story.
Nearly 18 months ago I spelled out the reasons why Amazon would eventually jump into the smartphone wars and offer an Amazon phone. Just over a week ago, I told you that by July 2012, Amazon would launch its own smartphone.
Amazon will at minimum announce its intention to offer Amazon-branded smartphones using (their fork of) Android. I am expecting this to be a partnership with Samsung.
The reasons -- and business case -- for this are stunningly obvious, even if the "journalists" and "business insiders" at Business Insider can't grasp the fact. Including:
- Amazon is already one of the largests *resellers* of smartphones
- Amazon has expertise in Android and their own version of Android
- Smartphones and tablets are the *source* of buying -- of buying not merely (digitized) books and music and movies, but where we get our coupons, our deals, snap barcode pictures and QR codes and compare prices.
- Amazon has the (distant) second-best media/content ecosystem to anyone, after Apple.
- No one knows what buyers want more than Amazon
- They have a solid Android marketplace
- They have a one-click shopping cart patent and nearly as many credit cards and customers on file as Apple's iTunes
This is *obvious* stuff, dear readers.
Which is why I wasn't terribly surprised that Time's Harry McCracken (yeah, I know) ran with my idea only a few days later (and tried to pretend it was his own). Or that a few days after that that noted SEO expert, Danny Sullivan, ran with my idea (and tried to pretend it was his own).
Yes, they read my site.
But do you know why the "journalists" and "business experts" at Business Insider waited more than a week to run with my latest Amazon smartphone story?
Because it wasn't sent to them in a fucking press release.
Now that someone has actually emailed the story to Business Insider, they run with it.
I used to assume that BI and others simply didn't want to share the credit. That may be part of it but it's become obvious what the real issue is: there is no group more fucking lazy than "journalists". Period. I mean, who demands more money, more glory, more prestige, for so little fucking work? For re-writing something someone else has already written?
It aint the Internet that's disintermediated journalism, it's the fact that so few of them will get off their ass and do some work.