Striiv. What I told you iPod should be doing.

First, my apologies on behalf of the Stiiv team; none of whom I know. For reasons I cannot fathom, they force you to sit through 1:45 worth of meaningless, time-consuming, non-relevant shit just to get to the payoff at 1:50. Stiiv is a small, *iPod Touch* sized device that tracks all your activities, calories, benchmarks, goals, etc.

Which is *exactly* what I've been telling Apple they should do with their iPod line for, what, a year now? The market, and Apple, have essentially consumed the iPod brand. It's not terribly relevant, and less meaningful. But, as a connected device, intuitive, powerful, that integrates with OS X and iOS, and tracks our activities, health goals, and related information...well, that's a giant market and a true new area for Apple to conquer. 

Just listen to me, already!