Top 10: Where I quickly suggest what new Google CEO Larry Page should do.

Eric Schmidt had to be fired. I do not question that. His public remarks, particularly regarding privacy concerns, were becoming increasingly embarrassing to the company. Google had its balls handed to them in China. Schmidt seemed to have little answer to Facebook. The stock was not moving. The best talent was leaving. Google, always an advertising company, at least since the day after it went IPO, was at least the cool, nerdy, earth-changing advertising company.

No longer. They were the new new Microsoft. To someone like Larry Page, co-founder, this was intolerable. Schmidt had to go. Page was the logical choice to become the next CEO. Today, it is official. And since he has already received more advice then his internal googly algorithm can process, at least in real-time (ha!), or on a social level (d'oh!), I will keep my advice short and to the point:

• 1. Fuck China. China will do *everything* in its considerable power to steal your intellectual property, clamp down on expression, strip Google out of Android and incentivize its 1 billion plus persons to *not* use Google. Focusing on China will not help Google nor it's stock price. Instead, it will merely deeply compromise Google's integrity and now-lost 'do no evil' mantra.
• 2. Get your internal Tim Cook. Steve Jobs has Tim Cook. Cook is no designer, no product visionary. But, he turned the tiny "think different" Apple into the biggest tech company on the planet by developing the best managed global supply chain in the world. Google's 'supply chain' is its tens of thousands of staff. All doing God knows what. But God is not the only one that knows they are not optimized. This is not your specialty, nor should it be your focus. Find your Tim Cook and let him manage the staff.
• 3. Do no evil. Google forgot this. Re-learn it then teach it to the rest of the company.
• 4. Google in Starbucks. Not to totally steal a page from the Apple playbook (not that this has stopped you before), but consider placing Google pop-ups in every Starbucks. Fund their WiFi and let people play with various Android devices, and new Google services and applications.
• 5. Ignore silly pundit demands that you become "more public". Is your idol, Steve Jobs, public? He rarely gets on a call, rarely speaks to the press, almost never does interviews. A couple times a year he delivers a publicized presentation (without taking questions). You're a private person. You're not terribly comfortable being in the public eye. Don't. It's not you.
• 6. Give Sergey plenty to do. Last thing you want is him screwing up your plans.
• 7. Keep Marissa. No, you don't think she has the chops of your top talent, no one really does. But, she loves the public spotlight and the tech punditry class loves her. 
• 8. Embrace privacy. As millions, then billions of persons hand over more and more details about who they are, what they do, where they are, who they are with, what they just bought, you might think that we undervalue privacy. Not so. We simply radically underestimate the breadth and depth of the totality, scope and access of our private information we have handed out. By putting a *strategic* focus on safeguarding and respecting privacy, you will do good and position Google as the global platform we can trust. Unlike, say, Facebook. Or Groupon. Or Bing. Or Foursquare. All those big and small competitors nipping at Google. Oh, and this will also help you with those pesky European bureuacrats. 
• 9. Respect content, don't devalue it. What good is building a means for humans to access all the world's information if in the process you've encouraged all the world's information to be shit that is created for nothing more than making a penny or two off advertising? That does not help the world.
• 10. Launch a secret 5-year plan to take Google private. Fact is, as long as it's public, Google will always and only be an advertising company. Is that really what you dreamed of when you created Google? Is that what motivates the staff? But that is what you are. A giant ad company. Huge, highly profitable, feared, respected. But an advertising company. And that is what pays the bills and funds the projects and moves the stock and, thus, what the company is, no matter what you may wish otherwise. Want that to change? Go private.

Good luck!