Values Equal Profits
Submitted by Values Equal Profits on 8 November, 2011 - 14:21
Smartphones and the mobile web are fundamentally altering commerce, competition, pricing, branding and marketing. They are simultaneously connecting the world, creating a vastly larger (global) marketplace -- and inciting brutal planet-wide competition.
You cannot outwork a billion desperate, hungry people who have been exposed to a better life.
You cannot out-compete on price.
We can not buy anything from anyone, anywhere, at anytime.
How do you build a sustainable business in such conditions? How, when as in the West your basic needs are met, do you get yourself out of bed in the morning to do business battle with the world? And your neighbor?
Values.
Values equal profits. And that is the title and the theme behind a new section of the Smartphone Wars.
Values are what get you out of bed, what makes you compete, what leads you to put in extra-long hours -- and love it. Values are where your passions may be found. Embrace your values. Make them *core* to your business.
Values-based businesses will be one of the primary differences between commerce in the 20th century and commerce in the 21st century.
I am excited to begin promoting -- and fostering -- this subject.