Soon, we will get anything from anyone, from anywhere at anytime. Prices will plummet, profits will evaporate, businesses will respond to this by differentiating themselves with the only thing they possess which sets them apart from the entirety of always-on global competition — their values. Their opposition to gay marriage, their embrace of sustainable food practices, their refusal to outsource to anti-democratic nations, their intolerance of robot labor, their deep, abiding faith in Jesus Christ. Values will determine their customer base, their margins, their market, their future. The purely profit-based corporation will soon become a relic of the past. In the next stage of commerce, values will always be on display and used for exchange.
I seek to foster, guide, and document this future of commerce.
But understand, this is not a commerce-led revolution but a personal, collective and technological one.
Global commerce is no longer about competing (or cooperating) nations but individuals, groups, and the new tools which are enabling anyone to make, distribute, sell, collect, and connect with everyone instantly, literally. And when everyone is engaged in commerce — capitalism, bartering and exchange — values will drive what they make, where they sell, to who, and why.
When convenience is omnipresent, and margins are ground to zero, values will drive the market.
You can’t hide.
From your tweets, your Facebook, from your supply chain, from the statements of your owner, where you sell, where you build, how much you pay, what political issues you embrace and which you ignore, that information will be instantly available with the swipe of our finger. Next, the AI will be set to inform us exactly who aligns with our own values, who does not, and we will purchase accordingly.
This is liberation, yes. This is also opportunity.
The very tools which are eradicating all barriers to entry, allowing anyone to make or have made, to sell anywhere, collect instantly, distribute globally, ensure you can operate your business in a manner entirely aligned with your values.
When everyone is engaged in commerce, capitalism, bartering, crowdsourcing, exchange, when all data is known — about people and products, place and politics — values will drive what they make, where they sell, and why. And when convenience is omnipresent and margins ground to zero, values will drive profits.
Our technologies are not merely enabling values-led commerce, but demanding it.