VALUES EQUAL PROFITS

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the future has arrived only its evenly distributed

VALUES EQUAL PROFITS

Soon, we will get anything from anyone, from anywhere at anytime. Prices will plummet, profits will evaporate, businesses will respond to this by differentiating themselves with the only thing they possess which sets them apart from the entirety of always-on global competition — their values. Their opposition to gay marriage, their embrace of sustainable food practices, their refusal to outsource to anti-democratic nations, their intolerance of robot labor, their deep, abiding faith in Jesus Christ. Values will determine their customer base, their margins, their market, their future. The purely profit-based corporation will soon become a relic of the past. In the next stage of commerce, values will always be on display and used for exchange.

I seek to foster, guide, and document this future of commerce.

But understand, this is not a commerce-led revolution but a personal, collective and technological one.

Global commerce is no longer about competing (or cooperating) nations but individuals, groups, and the new tools which are enabling anyone to make, distribute, sell, collect, and connect with everyone instantly, literally. And when everyone is engaged in commerce — capitalism, bartering and exchange — values will drive what they make, where they sell, to who, and why.

When convenience is omnipresent, and margins are ground to zero, values will drive the market.

You can’t hide.

From your tweets, your Facebook, from your supply chain, from the statements of your owner, where you sell, where you build, how much you pay, what political issues you embrace and which you ignore, that information will be instantly available with the swipe of our finger. Next, the AI will be set to inform us exactly who aligns with our own values, who does not, and we will purchase accordingly.

This is liberation, yes. This is also opportunity.

The very tools which are eradicating all barriers to entry, allowing anyone to make or have made, to sell anywhere, collect instantly, distribute globally, ensure you can operate your business in a manner entirely aligned with your values.

When everyone is engaged in commerce, capitalism, bartering, crowdsourcing, exchange, when all data is known — about people and products, place and politics — values will drive what they make, where they sell, and why. And when convenience is omnipresent and margins ground to zero, values will drive profits.

Our technologies are not merely enabling values-led commerce, but demanding it.

I SAY A LITTLE PRAYER

This is Leeza. She is 8 years old. She has inoperable brain cancer. Leeza’s only wish is that you pray for her and her family.

SEND

God bless, Leeza!

I’m saying a prayer for you and your family right now, Leeza. God bless you, child!

Who did Leeza’s parents vote for?

What does that matter?

Healthcare for all is what matters!

She still wouldn’t survive!

How many more children must die before we get universal healthcare coverage?

IMPEACH!

There is no God. Praying is stupid.

Oh great white man in the sky please let this child live forever.

LOL

You people are sick. She’s a child.

Time to learn.

We will say a prayer!

Why is this in my timeline?

Can you explain more about Leeza’s condition?

Leeza is a stupid name.

This just breaks my heart. No child should have to go through this.

A pic or it didn’t happen.

CONSUMPTION NOW!

“Farmer is a happy crook. Jesus hates him every day. Cause Jesus gave and farmer took.” 

You no longer need to work on Maggie’s farm. Near-global, all-digital, easily accessible platforms bring the world to you.

With little effort, minimal costs, and a few keystrokes, you are everywhere, and everyone who connects with you becomes a walking, talking, image-making proponent of your brand, every customer a positive ripple in the commercial marketing zeitgeist — remember, this requires near nothing from you — you are fully realized, able to launch a business, sell your wares, instantly satisfy wants, needs and fulfillments inside a dizzying partly-physical, slightly virtual planet-spanning logistical ecosystem.

It is glorious.

Technology should enable us, extend us, liberate us, maximize our talents, our skills, our commitment.

But I remain uneasy.

Logan Paul is a very popular “YouTube star” with millions of viewers — literally, despite the fact that you never heard of him. His various antics are watched by millions mostly on small screens, smartphones, tablets, laptops. He earns a great deal of money through YouTube advertisements.

Until now.

Many people were upset by how they viewed Mr. Paul’s response to recently “finding” a dead body.

These people, certain their righteousness was more right than others, took to the same semi-global platforms to howl their outrage. Google promptly marginalized Mr. Paul’s YouTube channel.

Which is fully their right, in America, in the early 21st century, given that it is their platform.

Except, there aren’t very many of these wondrous platforms. Maybe there can’t be?

If you can’t express your thoughts on Twitter, or promote your wares on Facebook, or upload your video to YouTube, that low-barrier, low-cost, giant-digital mart gets really small really fast.

Should we allow this?

Three companies — Google, Facebook, Twitter — all headquartered in one small area of one state in the United States can, anytime they wish, marginalize any business, any talent, any idea, any voice.

That’s far too much power.

For now, I am not suggesting we seek government redress. But, we must keep vigilant.

But wait. There’s more.

Let’s imagine a world where Google, Facebook and Twitter — and nearby Apple, which makes the world’s most popular smartphone, the prime entryway to our global bazaar, which is made in a democratically-opposed nation — all always do the right thing.

They are tolerant of voices and ideas and the many ways these are expressed.

No fears, everyone hop aboard!

Now what?

Everyone’s able to buy and sell and market and collect in this glorious grand parade of digitalized commerce.

But shouldn’t there be more?

Or different?

Check out my Amazon e-store!

Use the brand code from my Instagram feed!

Click on the App Store link on my blog!

All well and good, true enough. But it’s just stuff and money, honestly.

I deeply appreciate the always-learning, never-sleeping, constantly-iterating, desperately-challenging consensual hallucination that is capitalism. I do. It has extended our lives, broadened our minds, liberated our days.

But all we’re doing with these blessings is consuming.

That seems like a major failure on our part — not something we can blame on technology or capitalism or even small minds.

Rather, fear.

Let’s stop being afraid.

Let’s build what comes next to be better than who we are now.

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