The Future is Evenly Distributed
| Rank | Product | Free | Mobile | Social | Real-time | Hyper-local | Monetize | Values | Ecosystem | Adaptability | Score |
| 1 | TheFlip | ** | **** | *** | **** | **** | * | ** | ** | ** | 24 |
| 2 | Zaarly | **** | **** | ** | *** | *** | ** | *** | * | ** | 24 |
| 3 | Palm Pre | ** | ***** | *** | **** | *** | * | ** | ** | ** | 24 |
| 4 | Email | ** | **** | ** | *** | * | ** | ** | ***** | ** | 23 |
| 5 | Google Wave | **** | * | **** | **** | * | ** | ** | ** | *** | 23 |
| 6 | Nook (eReader) | ** | **** | *** | *** | * | **** | ** | ** | ** | 23 |
| 7 | FLO TV | * | ***** | * | ** | ** | **** | *** | *** | ** | 23 |
| 8 | Venture Capital | * | * | ** | * | ** | ***** | **** | **** | *** | 23 |
| 9 | Cable Television | ** | * | * | *** | *** | ***** | * | ***** | ** | 23 |
| 10 | RockMelt | ***** | * | *** | *** | * | ** | *** | *** | ** | 23 |
| 11 | AOL | **** | ** | ** | *** | ** | **** | * | ** | ** | 22 |
| 12 | Newspaper [print] | ** | ** | * | ** | ** | **** | **** | *** | * | 21 |
| 13 | Blockbuster | ** | | * | ** | *** | **** | * | *** | ** | 18 |
| 14 | Microsoft Office | * | * | ** | *** | * | **** | * | *** | ** | 18 |
| 15 | Zune HD | * | **** | ** | *** | * | ** | * | ** | ** | 18 |
| 16 | Windows | ** | ** | * | ** | * | ** | ** | *** | ** | 17 |
| 17 | Blu Ray | * | * | ** | * | * | **** | * | *** | *** | 17 |